marketing tips

LSI Keywords for SEO: What You Need to Know

As Google’s deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. Read the full article at MarketingProfs

How to Engage Millennials on Facebook and Instagram

Are you trying to reach the 18- to 34-year-old part of your customer base? Are Facebook and Instagram two of your main social platforms? In this article, you’ll discover which Facebook and Instagram features will help you reach and engage with Millennials on social media. Understand Millennial Preferences To connect with your Millennial audience more …

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Instagram Location Stories and Hashtag Stories: What Marketers Need to Know

Want to get your Instagram stories seen by more people? Wondering how location tags and hashtags can improve your performance? These Instagram features allow you to add clickable hashtags and location stickers to your stories. In this article, you’ll discover how to add clickable location stickers and hashtags to your Instagram stories. Why Location Stickers Are …

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Bored With Brainstorming? Try These Five Creativity Boosters

Tired of brainstorming? It works if done right, but it’s not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches–and unravel other marketing and communications problems. Read the full article at MarketingProfs

How to Protect Your Blog Content From Copyright Infringement

Want to protect your blog content from being stolen? Wondering how to respond when your blog content is scraped? As a blogger, you put hours into creating original content. Having it stolen can be frustrating and upsetting. In this article, you’ll discover four steps to legally safeguard your blog content from copyright infringement, including what …

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3 Advanced Ways to Craft Better Sentences

While the goal of “improving your content writing” may seem complex, it’s not necessarily more complicated than improving each sentence you write. Better sentences add up to better content. So, let’s break down content writing into sentence writing. I’m not about to show you how to write a “perfect” sentence. Instead, these three tips will …

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Influencer Marketing: How to Scale Your Social Media Exposure

Wondering how to increase your business’s reach on social media? Have you considered partnering with an influencer? To explore how to develop business relationships with influencers, I interview Neal Schaffer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers …

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4 Ways to Use Social Media to Light a Fire Under Your List Building Strategy

This is a guest contribution from Megan Totka. Building a profitable e-mail list requires more than just adding a newsletter signup form to your website. Attracting and retaining an email list that ultimately turns into customers means finding creative ways to get in front of them and continually providing value. The good news is that …

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