What Is The Definition Of An Affiliate Program?
By definition Affiliate Programs are “An automated marketing program where a Web advertiser or merchant recruits webmasters to place the merchant’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant’s Web site Web site to perform the desired action, usually, make a purchase or fill out a contact form. The most common types of affiliate programs include pay-per-click, pay-per-lead, and pay-per-sale.” credit to Webopedia.
I know I have said this before on my home page, still, people get confused about what and how they should do things. Yes, there are the basic instructions for those that know nothing, and then more intricate instructions for those that have mastered the basics. Really the whole point of affiliate marketing is the fine-tuning of your marketing efforts to achieve a steady monthly income from your efforts.
What do webmasters expect from me?
Many webmasters/owners will want you to promote all of their stuff/links/banners etc., their way. It is in their best interest to do so because often there are hidden links that befit them and not you. Remember you are the one paying to promote their programs and you do have the right to alter the promotion in your favor. Which is why I like programs that provide extra tools to help a marketer promote their links. Extra value for your money. Sites like Build A Biz and AIOP are good options for the monthly fees.
Recently, I came across this great graphic, that clearly shows some of the functions of an affiliate marketer.
How do I promote Affiliate Programs?
Often, new affiliate marketers will begin their careers by promoting their product/services on traffic exchanges. Traffic exchanges are rarely the most optimum method of promotion monetarily but do assist the marketer in creating their own brand. Branding is a way for people to get to know who you are and is the first step in building trust with the online communities.
Once a marketer becomes comfortable in this environment they should begin to branch out into email marketing. Many marketers never embrace this method, and it’s probably the leading reason for so many failures online.
How to get sales and sign ups?
You hear it all the time “The Money Is In The List” but for some reason, people shy away from ever doing it. I was one of these people and now I prefer email marketing to traffic exchanges.
Email marketing is not that hard to learn. When first starting out join one or two sites, write your headline first, then write the body of your message, finish your message with a call to action ( something the reader should do) your name and your contact. This method of promotion should yield you sign-ups and sales for your promotions.
What should you do in the meantime?
This is just the starting point of all your promotions, and once mastered you will be ready to move on to other methods and even greater challenges.
On the road ahead you will master social media promotions, article writing, building your first blog/website, learn a little of HTML/CSS , become an SEO master and learn the basics of videography and image management. There is an abundance of material for the online marketer to learn and those that challenge themselves, are the ones that see the most success.